Tips for the Live Show
Putting on a show is a ritual gathering. How can you make the experience you put on valuable, special and memorable? General Suggestions
During Your Shows
- Make your shows multi-dimensional! Include spoken word, comedy, art displays, circus acts, a live petting zoo, just something MORE.
- Remember to SAY your name at the show...multiple times. Or invest in a banner of your name to put up on stage. Think of it this way: You may be introducing yourself for the first time to a future fan. By you remembering, the audience will also remember.
- Entertain your crowd. How?
- Tweak and hone your performance to perfection, particularly by starting and ending your show really well, having smooth transitions between songs, and putting together a great set list.
- "Rehearse your honesty". Have an idea of how you'll interact with the crowd. Practice how and what you'll share or not share with the crowd. Look people in the eyes.
- Have a memorable image/costume/stage set-up.
- Your attitude: "I'm gonna put on a fucking show!"
- Make your show something YOU’D want to attend.
In Between Your Shows
- Curate a good bill. Gather acts similar to you in style and that you are familiar with.Similar artists have similar crowds. Thus, by joining forces, you have a better chance of making of a good crowd.
- The other acts in the show can be considered your business partners (at least for the day). Make sure you get to know and get along with who you're doing business with. Or ask yourself: Is this someone who I want to be doing business with?
- Give yourself some time to hype and market the show. Start promoting a few weeks early, promote regularly, and build up momentum for your hype up to the day of the show.
- Reach out to organizations or local shops you’d like to affiliate with and ask them to sponsor you or put your flyers up.
- Your flyer can be thought of as a business card. If you're going to make a flyer, make the focus of your flyer one that builds your BRAND rather than merely hypes the show.
- Go to other people's shows- be a part of the community!
- If new to a place, check out local bands on Kickstarter and attend their shows to get involved in the community.
General Social Media Advice
- Choose one channel of social media to focus your efforts on. This channel can be one that you're getting the most interaction on. That being said, make sure to have a presence on all platforms.
- Develop a style and keep consistent across platforms. Make a plan of action for your approach.
- Interact with fans regularly. Show them that there's an actual human being behind the posts
- Use photos that captivate AND inform. In general, photos strike a good balance between capturing attention and requiring minimal time investment from fans (as opposed to writing or videos). Thus, photos can be a good tool for sustainable daily interaction.
- Sponsored Facebook posts are a ripoff, mostly. Do your research before doing one.
ALSO REMEMBER TO:
1. Just be a good person.
2. Write good music.