With the ubiquity of music streaming services like Apple Music and Spotify, ownership of a physical product is no longer necessary to enjoy your favorite artists, and with a nominal monthly fee, we can have access to all the music we could ever listen to on demand.
You've worked hard recording your album or planning your tour, and now it's time to tell the world about it. We know radio, newspapers, music blogs, and magazines are good channels to reach your audience, but how do you initiate those media relationships?
Getting someone's attention is not a once and for all achievement. Sustaining presence in someone's mind is ongoing work, and it's common to misunderstand the value of a well-performing social media post.