The Balanced Breakfast blog style is the cumulative personality of our online content. It is the sum of all the details, large and small that are repeated in every article, and it's that continuity which makes a blog appear professional. Here are the standards for Balanced Breakfast. This page will be likely be updated and amended as the blog grows.
Blog Categories and Lengths
+Advice+Album Release+Album Review+Artist Profile+Culture Profile+DIY+Industry News+Industry Profile+Interview+Premiere+Show Pick+Show Review+Single Release
Including a list of suggested tags with your submission is helpful, but not crucial. Tags are a list of relevant keywords beyond the focus keyword for the article. Anything explained in relative detail in an article may qualify for a tag. The location and venue of an event, artists featured (not simply mentioned) in an article, and summary words are some examples. Sorting, reordering, formatting, beyond capitalization are not necessary. For example "2017, SXSW" and "SXSW2017" are redundant tags. The former 2 are the better approach. Variations including and omitting spacing and words like "the" are also uncecessary.
Voice and Tone
Our target audience are music industry professionals. They are readers seeking to be informed on the state of the industry locally and internationally, and they aim to make informed decisions for the advancement of their careers.
The Balanced Breakfast blog is intended to a resource for our audience in that regard, therefore we must adapt a voice of educated authority, diligent curiosity, and deliberate professionalism. Our tone can be dynamic, but only to the extent that it serves our goal to provide accurate and valuable information to our readership. There may be some subjects in which you, the writer, are not well versed, but the subject is due for exploration, regardless. In cases such as this, it's best to compile research, sources, and contacts into an interview or report format.
Your first 1 to 2 paragraphs should be the tip of the figurative inverted funnel. They should provide the reader with a clear idea of the direction of the article. In this head section, you should also include your focus keyword.
Depending on the total length of your article, the body may include additional images, videos, horizontal rules, lists, and quotes to break up the article into more visually appealing bites for the reader. When manipulating the formatting of your text, remember most readers will be viewing your article in a single column as they scroll on their mobile devices.
The importance of links is covered in the SEO Principles section of these Contributor Resources. As far as styling goes, links should have relatively even distribution throughout your article. Links should also be inline as opposed to at the end of the sentence or other section, and they should be attached to appropriate context words. For example,
"Cool Band is playing San Francisco tonight! Tickets for GAMH are still available, but only a few are left,"
is better than,
"Cool Band is playing San Francisco tonight! Tickets for GAMH are still available, but only a few are left. Click here to buy"
Each article must include at least 1 high resolution image. They should be relevant to the article. It is helpful, but not critical that featured images are cropped to 1024x768 pixels at 72 dpi. The blog editor will format images to fit standards.
Include any and all meta data with images; copyright info, author, date, title, description, social handles for the author, etc. Be sure to preserve that data when editing photos yourself.
All submitted images should be licensed for public use. If a stock image is necessary, submit only images that clearly state the image is free for public use under Creative Commons (CC). Ask the blog editor for help if you need it!
Here are some stock image libraries to get you started. Feel free to find and use your own libraries or simply search Google images with the "Usage Rights" tool set to "Labeled for reuse"
Outsourcing and Attribution
Articles submitted for posting on the BB blog should be original compositions. Quotes, excerpts, and streams of content from outside sources may not exceed a total of 20% of the content in an article. Mirroring, syndicating, or othewise reposting stand-alone content from outside sources is not allowed.
In-line links are the preferred method of attributing quotes and other referenced content from outside sources. The exception is images. A social media or website link may be acceptable in some cases as attribution for some images sourced from the owner's social feed or personal blog style content.
Acronymns and Abbreviations
Our readership is likely to be comprised of mostly music industry professionals. That being so, acronymns and abbreviations are less likely to be an issue, but for the sake of readability and professional presentation for web traffic, please be sure to define both acronymns and abbreviations with their first use, either in context or parenthesis.
"Registration of works under a Performance Rights Organization (PRO) is the first and most obvious step for songwriter to take. The largest PROs serving the United States are ASCAP (American Society of Composers, Authors, and Publishers), BMI (Broadcast Media Inc) ... "